it every now and again. But then when the theatre came up for sale, it really did affect the town. I saw rental income potential and so I decided to dig into it and start learning.” He’s made good on his goal: in the last three years, he’s brought nationally recognized performers to the locale, including Grammy winners Dom Flemons and Asleep at the Wheel. Tickets sold out quickly; visitors came from as far as Spokane, Portland and Se- attle to attend shows. Brann started selling subscriptions to performances, and said that the original 25 ordered could increase greatly if he could raise funds to fully reno- vate the theater. Then, in 2013, city leaders approached RCAC for help with its downtown revital- ization and economic development. The Greater Enterprise Main Streets (GEMS) and businesses there needed support, di- rection and energy, says RCAC rural development specialist Chris Marko. RCAC secured funding for its Building Rural Economies (BRE) program through the U.S. Department of Agriculture Rural Community Development Initiatives (RCDI) to help Enterprise with community development. The focus was three-fold: entrepreneurship, business development and catalytic projects. Marko brought together city leaders, GEMS members, the Wallowa County Chamber of Commerce, Northeast Economic Development District, and Wallowa Resources, a private nonprofit organization focused on environmental education and sustainable business de- velopment. He introduced them to WealthWorks training, which encourages community and business leaders to consider wealth values beyond financial benefits. All agreed the OK Theatre should be a priority for RCAC assistance as a catalyst for entrepreneurship and downtown business development. “We helped develop a value chain map highlighting how eight wealth values relate to the theatre,” Marko says. “Intellectual, in- dividual, social, physical, natural, political, financial and cultural. The OK Theatre can be a facility with mul- tiple wealth values for the community, and Brann’s vision for the theatre embraces this. He sees the theatre not only as a place for music and movies, but as a community cen- ter for events, fundraisers and benefit for local businesses.” With additional funding from U.S. Depart- ment of Housing and Urban Development (HUD) in 2015, RCAC helped Brann draft a business plan to articulate his theatre plans, estimate improvement costs, develop a marketing strategy and target funding to support renovations and bring his vision to reality. Meanwhile, RCAC surveyed local businesses to document the OK Theatre’s impact on Enterprise and the local economy. Those sur- veyed noted that the theatre brings community residents to down- town along with tourists from outside Enterprise. More than half of these business owners have expanded their hours or hired new em- ployees specifically to serve theatre patrons, and they foresee future job creation with the increased business in downtown Enterprise. More than half of these business owners have expanded their hours or hired new employees specifically to serve theatre patrons Enterprise, Oregon 7