The U.S. Census Bureau collaborated with a native Hawaiian-owned marketing agency based in Honolulu, to produce a music video raising awareness for the upcoming census. The video features celebrities from the native Hawaiian and Pacific Islander (NHPI) communities and encourages NHPI populations to register for the census.

The partnership is one of many that the U.S. Census Bureau created to reach what they call “multicultural and hard-to-count populations.” Los Angeles Regional Director Julie Lam said this was the first time the census engaged a Hawaiian-owned marketing agency for targeted outreach.

The census is a critical tool for underrepresented communities to receive representation in Congress, as well as the drawing of local political boundaries. The U.S. Census Bureau has devoted sizable efforts to advertise and recruit census workers in communities across the nation.

Read the full story at Maui Now here: https://mauinow.com/2020/01/13/census-officials-look-to-count-more-native-hawaiians-pacific-islanders/